result from progressive fragmentation and loss of elastin fibres, and accumulation of stiffer collagen fibres in the arterial wall. Aorta, the main and largest artery originating from the heart, is the most elastic artery, featuring an incredibly high elastin content (~50%). This elasticity helps the aorta to maintain a relatively constant blood pressure despite the continuous pumping action of the heart. With ageing, the aorta loses its elasticity and become stiff, leading to development of high blood pressure. This increased arterial stiffness also significantly increases the risk of heart failure, heart attack, stroke, sudden death, cognitive decline and chronic kidney disease. Elastin F is the key to restore the lost elasticity. This unprecedented elastin peptides triggers the body to synthesis more elastin, which helps prevent and/or reverse vessel stiffening, which in turn is a potent therapeutic strategy to manage high blood pressure. Click here to find out more.